What is PR?

My dad died a little over a year ago, and to this day he really didn’t know exactly what I did for a living. It’s not that my dad wasn’t smart, in fact as a small businessman he was one of the best marketers I ever met.  It’s just that it is very difficult to [...]

Why Hodges is Hodges….

One of the most frequent questions we at THP get is….who is Hodges? The short version is when Josh and I were discussing starting the business eight years ago, we didn’t want it to call it something funky like “Buzz PR” and since his last name is Dare, we didn’t think a PR firm with [...]

My teachers in the 2.0 world

It's pretty hard to learn if you don't identify your teachers.  In school, they were for the most part either chosen for you or limited to the school you went to, your major, or in my case the time of day the classes started. In this new world, you can sample the teachings of many.  [...]

The PR person of the future and the dreaded “I” word.

Eveytime anyone describes anything with the phrase "——— of the future" I'm reminded of the old Honeymoomers skit (me, dating myself), where Norton asks "Can it core a apple?" and Ralph "hamene, hamene's" his way through the rest of the 1950's style infomercial. In this "mashed up" world of marketing (more on mashed up in [...]

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