While most of the conversation about news media going “hyperlocal” is about the creation of super-localized websites or blogs focusing on a town or neighborhood, an interesting battle is about to be waged in the nation’s largest market. In a few short weeks in New York City, the Wall Street Journal is about to go [...]
All posts in category Journalism
National media battle locally for survival
Posted by Jon Newman on March 22, 2010
http://hodgesblog.com/2010/03/22/national-media-battle-locally-for-survival/
Is this the future of newspapers?
Every night this week on the nightly news we've seen stories about newspapers laying people off, going bankrupt or about to (Philadelphia Inquirer, San Francisco Chronicle) or even worse just plain ending publication (Rocky Mountain News). So what is the answer, what is the new model? Is it Newsday's decision to start charging people to [...]
Posted by Jon Newman on February 26, 2009
http://hodgesblog.com/2009/02/26/is-this-the-future-of-newspapers/
What VCU’s Mass Comm students taught me today…
Based on the number of college students we meet with for internships and jobs I have been concerned about the quality of education being offered by some college public relations programs. Many times the folks we meet with just don't seem to "get it." They don't seem to have the public relations acumen and general [...]
Posted by Jon Newman on February 16, 2009
http://hodgesblog.com/2009/02/16/what-vcus-mass-comm-students-taught-me-today/
PR 1.5 and the end of journalist competition?
One of the many things I love about Twitter is the ability to share ideas and thoughts about marketing with people from literally all over the world. It's great to hear different points of view from marketing vets to those still in school. One such moment came the other day in the form of a [...]
Posted by Jon Newman on January 19, 2009
http://hodgesblog.com/2009/01/19/pr-15-and-the-end-of-journalist-competition/
