As a public service (as promised) and also because we’re really swell, here’s the official Hodges Digital “cheatsheet” for Facebook Timeline for Brands. This six-page PDF gives you more than enough information to be “dangerous” as you navigate next week’s official change to Timeline. It includes advice, shortcuts and key points that everyone should know. [...]
All posts in category marketing
The Official Hodges Facebook Timeline Cheatsheet
Posted by Jon Newman on March 23, 2012
http://hodgesblog.com/2012/03/23/the-official-hodges-facebook-timeline-cheatsheet/
Two years, and the wild ride continues.
First, apologies for not writing as much lately. Frankly, I’ve been busy both personal and professional and I just haven’t had a great deal of value to say. It is humbling to have conversations with many folks and have them tell me they are regular readers of this blog. We’re approaching the blog’s second birthday [...]
Posted by Jon Newman on December 10, 2010
http://hodgesblog.com/2010/12/10/two-years-and-the-wild-ride-continues/
Mobile site vs. Mobile App?
This post was fueled as many these days are by two things, a conversation with a client and our soon-to-be-announced new company. The client conversation was focused on her initial interest in creating a mobile app (iPhone, Droid, etc.) to help promote her organization, what it does, etc. Using this app would also help her [...]
Posted by Jon Newman on September 30, 2010
http://hodgesblog.com/2010/09/30/mobile-site-vs-mobile-app/
Is Tumblr for ya?
So we were in a client meeting last week discussing our social media proposal which focused mainly on Facebook and he said, “Did you see where Facebook is losing traction among teens, I just want to make sure we’re keeping an eye on what’s next.” Then I read this article in The New York Times [...]
Posted in Facebook, marketing, Richmond, Social Marketing, social media, The Hodges Partnership, Weblogs
Posted by Jon Newman on August 3, 2010
http://hodgesblog.com/2010/08/03/is-tumblr-for-ya/
Facebook landing pages: Pros and cons
Over the first half of this year we’ve had the opportunity to work with a number of clients as they expand their presence and communities on Facebook. In some cases, we have designed fun contests with viral elements. In others we have created customized landing pages for designed to inform, driving traffic, increase community and [...]
Posted by Jon Newman on August 2, 2010
http://hodgesblog.com/2010/08/02/facebook-landing-pages-pros-and-cons/
The Boss brand
Most people who know me know when I refer to “The Boss” I’m usually referring to the E-Street Band variety. But growing up in the New York City area in the 60′s, 70′s and 80′s you could hardly avoid exposure to another “Boss” who passed away today. You have to go back to the days [...]
Posted by Jon Newman on July 13, 2010
http://hodgesblog.com/2010/07/13/the-boss-brand-2/
The PR social media crystal ball
First off, thanks again to the PRSA for asking me to present to their Thursday breakfast meeting. It was a great group of familiar and new faces and hopefully what I talked about was helpful. For those who couldn’t attend, I thought I’d recap here. I will also share my presentation though Slideshare, just click [...]
Posted by Jon Newman on May 20, 2010
http://hodgesblog.com/2010/05/20/the-pr-social-media-crystal-ball/
To share or not too…
Is it my imagination or has Facebook recently made it a lot easier to share things, pages, etc. First, if you scroll down a Fan/Like page and look down the left side, they all have “Share” buttons. Don’t remember that, maybe I’m wrong. Second, in the past when you tried to share you first had [...]
Tagged Facebook, share button
Posted by Jon Newman on May 19, 2010
http://hodgesblog.com/2010/05/19/to-share-or-not-too/
The next step for “social communities”
Please forgive the lack of posts in the coming days, with spring break coming up there’s a great deal to do. This one will be longer and reflective. It revolves around communities. In most cases we people in social media talk about communities, they primarily mean those attached to a product or organization or cause. [...]
Posted by Jon Newman on March 28, 2010
http://hodgesblog.com/2010/03/28/the-next-step-for-social-communities/
Should creativity be #RVA’s “new” history
WARNING: This blog post will be highly promotional in nature, contain excessive name dropping and probably piss off a lot of people. Also I will likely forget to name people or agencies and for that I apologize. It seems like once a week, our old friends and colleagues at The Martin Agency announce that they [...]
Posted by Jon Newman on March 4, 2010
http://hodgesblog.com/2010/03/04/should-creativity-be-rvas-new-history/
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