by Jon Newman OK, here we go. Time for your daily dose of blasphemy on this Thursday. Hold on to your hats but this is something that’s been bothering me for a while especially as a personally stand one foot in each bucket. Are we spending too much time focusing on social media when good [...]
All posts in category media relations
Got Millions? New magazines are betting on you…
by Alissa Pak, member of THP’s “lux” team The next time one of the recent Mega Millions winners happens to breeze past a newsstand, they certainly won’t have a shortage of reading materials to flip through. Though some may call the current economic outlook uncertain, for four magazine publications it’s anything but as they launch [...]
Posted by Jon Newman on April 23, 2012
http://hodgesblog.com/2012/04/23/got-millions-new-magazines-are-betting-on-you/
PR story of the day: Game wars? UPDATED
While this cautionary tale (click below) seems to end well, it is interesting how some feel they can and should try to control access to products or news to gain favor of journalists or in this case to avoid negative commentary. Blacklisting in various forms has been used as a marketing tool for years, rarely [...]
Posted by Jon Newman on June 15, 2011
http://hodgesblog.com/2011/06/15/pr-story-of-the-day-game-wars/
PR story of the day: Pay to play.
Interesting story in the New York Times about network morning shows shelling out the big bucks for exclusive newsmaker interviews. What do you think about this practice? Is it a sign of the times given they have fewer staff members working on stories? What are your thoughts/
Posted by Jon Newman on June 13, 2011
http://hodgesblog.com/2011/06/13/pr-story-of-the-day-pay-to-play/
The Daily from the PR perspective
Some quick thoughts on The Daily, News Corp’s new iPad-only newspaper. I love it. Not because the content is great or the design is tremendous, remember people ragged on the first issues of USA Today when it come out. I love it because, it represents the future of what dynamic, interactive, freshly delivered content CAN [...]
Posted by Jon Newman on February 3, 2011
http://hodgesblog.com/2011/02/03/the-daily-from-the-pr-perspective/
Media relations pros’ best friend.
We temporarily interrupt the regular social media-tilted programming on this blog to discuss old-fashioned media relations. I would like to introduce you to a media relations pros’ best friend: The Bookstore. Most specifically, the magazine stands. You remember magazines don’t you. Our old friend Sarah Marchetti (@sarahmarchetti) of Ogilvy’s digital practice in D.C. chided [...]
Posted by Jon Newman on August 20, 2010
http://hodgesblog.com/2010/08/20/media-relations-pros-best-friend/
Mad Men and PR’s Golden Sins
I have been an on-again, off-again fan of the AMC series “Mad Men” since its debut but each year I try to re-engage because it is my wife’s “appointment” TV show. So you didn’t have to twist my arm last night to still down to the season premiere, especially since it was titled “public relations.” [...]
Posted by Jon Newman on July 26, 2010
http://hodgesblog.com/2010/07/26/mad-men-and-prs-golden-sins/
