All posts in category mobile

The next great expression of “brand love”

by Sonali Shetty The ultimate expression of “brand love” is an icon on the Home screen of mobile devices.  Our devices are so personal and ubiquitous, that any apps we download and keep, are an extension of our identity.  True enough that many of our devices are a junkyard for apps – long forgotten and [...]

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by Jon Newman on May 30, 2012  •  Permalink
Posted in Hodges Digital Strategies, mobile, Mobile APPS, The Hodges Partnership
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Posted by Jon Newman on May 30, 2012

http://hodgesblog.com/2012/05/30/the-next-great-expression-of-brand-love/

The #PR gamechanger.

With apologies to my friends in the satellite media tour/video news release world, I’ve been silently waiting for years for the time that technology would catch up and allow just about anyone to “broadcast” news using inexpensive devices and technology. The time has come. Today BBC announced that it’s working on an iPhone/iPad app that [...]

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by Jon Newman on June 14, 2011  •  Permalink
Posted in iPad, media relations, mobile, Public relations
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Posted by Jon Newman on June 14, 2011

http://hodgesblog.com/2011/06/14/the-pr-gamechanger/

The Daily from the PR perspective

Some quick thoughts on The Daily, News Corp’s new iPad-only newspaper. I love it. Not because the content is great or the design is tremendous, remember people ragged on the first issues of USA Today when it come out. I love it because, it represents the future of what dynamic, interactive, freshly delivered content CAN [...]

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by Jon Newman on February 3, 2011  •  Permalink
Posted in iPad, media relations, mobile, Public relations
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Posted by Jon Newman on February 3, 2011

http://hodgesblog.com/2011/02/03/the-daily-from-the-pr-perspective/

So, what’s next? We want to know.

A quick post here to preview a talk that Sonali and I are giving next Wednesday to PRSA Richmond. They tell me that more than 100 folks have signed up so seats are going fast (more than veiled attempt here to jam the room.)  Here’s a link to sign up. Even though Hodges Digital Strategies [...]

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by Jon Newman on January 18, 2011  •  Permalink
Posted in Facebook, Foursquare, mobile, Public relations, Richmond, social media, The Hodges Partnership
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Posted by Jon Newman on January 18, 2011

http://hodgesblog.com/2011/01/18/so-whats-next-we-want-to-know/

The birth of Hodges Digital Strategies

This is a blog post that is more than two years in the making. Past posts have alluded to growth at The Hodges Partnership, mainly focusing on the new two-story addition to the back of our Shockoe Bottom home.  But I have hinted at something more, and here it is. Today I’d like to announce [...]

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by Jon Newman on October 12, 2010  •  Permalink
Posted in Branding, Facebook, geo-location, Hodges Digital Strategies, media relations, mobile, Mobile APPS, Public relations, Rutgers, social commerce, The Hodges Partnership, Twitter
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Posted by Jon Newman on October 12, 2010

http://hodgesblog.com/2010/10/12/the-birth-of-hodges-digital-strategies/

Mobile site vs. Mobile App?

This post was fueled as many these days are by two things, a conversation with a client and our soon-to-be-announced new company. The client conversation was focused on her initial interest in creating a mobile app (iPhone, Droid, etc.) to help promote her organization, what it does, etc.  Using this app would also help her [...]

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by Jon Newman on September 30, 2010  •  Permalink
Posted in marketing, mobile, Mobile APPS, Uncategorized
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Posted by Jon Newman on September 30, 2010

http://hodgesblog.com/2010/09/30/mobile-site-vs-mobile-app/

The PR social media crystal ball

First off, thanks again to the PRSA for asking me to present to their Thursday breakfast meeting.  It was a great group of familiar and new faces and hopefully what I talked about was helpful. For those who couldn’t attend, I thought I’d recap here.  I will also share my presentation though Slideshare, just click [...]

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by Jon Newman on May 20, 2010  •  Permalink
Posted in Facebook, Foursquare, internal communications, marketing, mobile, Public relations, Social Marketing, The Hodges Partnership, Twitter, Uncategorized
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Posted by Jon Newman on May 20, 2010

http://hodgesblog.com/2010/05/20/the-pr-social-media-crystal-ball/

Thoughts on social media for internal communications

So my good friend and client Lisa Van Riper from the University of Richmond asked me to give a talk to her strategic PR grad school class at VCU.  The topic?  The use of social media for internal communications. While I have read and thought a great deal on this topic THP’s client are only [...]

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by Jon Newman on March 3, 2010  •  Permalink
Posted in Amber Naslund, internal communications, mobile, Public relations, Richmond, Social Marketing, The Hodges Partnership, Uncategorized, VCU Mass Comm
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Posted by Jon Newman on March 3, 2010

http://hodgesblog.com/2010/03/03/thoughts-on-social-media-for-internal-communications/

Intro to Foursquare, Yelp and Gowalla to pump up business

Okay, I’ll admit it, I get intrigued easily when a couple of people mention a new restaurant or store and tell me how great it is.  It makes me want to check it out so I can see what all the excitement is about. That’s why I’m very intrigued by the possible business uses (especially [...]

2 Comments
by Jon Newman on January 29, 2010  •  Permalink
Posted in marketing, mobile, Public relations
Tagged , , , ,

Posted by Jon Newman on January 29, 2010

http://hodgesblog.com/2010/01/29/intro-to-foursquare-yelp-and-gowalla-to-pump-up-business/

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