I've has so many conversations recentlyabout the intersection of public relations and social marketing, ranging from official presentations to casual chats over lunch, I've begun losing count. They have been as helpful for me in helping me crystallize a point of view as I hope they have been for friends and clients who we are [...]
All posts in category Peter Shankman
Social marketing….where content is king.
Posted by Jon Newman on February 22, 2009
http://hodgesblog.com/2009/02/22/social-marketingwhere-content-is-king/
Digesting Shankman
As you probably can imagine, I have been thinking a lot about social marketing in the wake of Peter Shankman's visit and our event. The "thinking" has been helped along by a follow-up presentation by the wonderful Shonali Burke in a presentation to a client in Northern Virginia on Wednesday and by meetings and conversations [...]
Posted by Jon Newman on January 29, 2009
http://hodgesblog.com/2009/01/29/digesting-shankman/
Shankman in Richmond: A FightSMA fundraiser
There are few social marketers do a better job of "bridging" the old and new worlds of PR than Peter Shankman. His "Help a Reporter Out" or HARO now boasts more than 40,000 subscribers and provides a link between journalists looking for experts and PR people who have them. Peter's, known as "skydiver" on Twitter, travels across [...]
Posted by Jon Newman on December 23, 2008
http://hodgesblog.com/2008/12/23/shankman-in-richmond-a-fightsma-fundraiser/
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