Social marketing….where content is king.

I've has so many conversations recentlyabout the intersection of public relations and social marketing, ranging from official presentations to casual chats over lunch, I've begun losing count.  They have been as helpful for me in helping me crystallize a point of view as I hope they have been for friends and clients who we are [...]

Digesting Shankman

As you probably can imagine, I have been thinking a lot about social marketing in the wake of Peter Shankman's visit and our event.  The "thinking" has been helped along by a follow-up presentation by the wonderful Shonali Burke in a presentation to a client in Northern Virginia on Wednesday and by meetings and conversations [...]

Shankman in Richmond: A FightSMA fundraiser

There are few social marketers do a better job of "bridging" the old and new worlds of PR than Peter Shankman. His "Help a Reporter Out" or HARO now boasts more than 40,000 subscribers and provides a link between journalists looking for experts and PR people who have them.  Peter's, known as "skydiver" on Twitter, travels across [...]

Follow

Get every new post delivered to your Inbox.

Join 28 other followers