All posts in category Shonali Burke

The Lost Boys and Blue Keys

For many years at two agencies we had the honor of representing The Heinz Awards. They are annual awards given out by Teresa Heinz-Kerry, whose first husband Senator John Heinz was killed in the 90′s as he was serving in the senate.  In most years those awards were given in five categories including Arts and [...]

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by Jon Newman on May 26, 2011  •  Permalink
Posted in Philanthropy, Public relations, Shonali Burke, social media, Uncategorized
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Posted by Jon Newman on May 26, 2011

http://hodgesblog.com/2011/05/26/the-lost-boys-and-blue-keys/

What is PR?

My dad died a little over a year ago, and to this day he really didn’t know exactly what I did for a living. It’s not that my dad wasn’t smart, in fact as a small businessman he was one of the best marketers I ever met.  It’s just that it is very difficult to [...]

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by Jon Newman on September 15, 2010  •  Permalink
Posted in Beth Harte, media relations, Public relations, Shonali Burke, Social Marketing
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Posted by Jon Newman on September 15, 2010

http://hodgesblog.com/2010/09/15/what-is-pr/

Haiti and social media

Only in the world of blogging can you give a link to a blog that provides a link to another article. But the people involved and the subject matter are important and timely. He’s a link to my pal Shonali Burke’s blog, to Geoff Livingston’s article for Mashable.com on the five social media lessons to be learned [...]

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by Jon Newman on January 21, 2010  •  Permalink
Posted in Richmond, Shonali Burke, Social Marketing
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Posted by Jon Newman on January 21, 2010

http://hodgesblog.com/2010/01/21/haiti-and-social-media/

Digesting Shankman

As you probably can imagine, I have been thinking a lot about social marketing in the wake of Peter Shankman's visit and our event.  The "thinking" has been helped along by a follow-up presentation by the wonderful Shonali Burke in a presentation to a client in Northern Virginia on Wednesday and by meetings and conversations [...]

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by Jon Newman on January 29, 2009  •  Permalink
Posted in Jay Baer, Peter Shankman, Public relations, Shonali Burke, Social Marketing, The Hodges Partnership

Posted by Jon Newman on January 29, 2009

http://hodgesblog.com/2009/01/29/digesting-shankman/

How I explained social marketing to myself so I can explain it to others

Do you ever "know" something in your head, can envision how it works, but when it comes time to take it through step-by-step it is hard to explain? That's how I felt about explaining social marketing until I reached out to the Twittersphere and found the calming words of Julie Bonn Heath (Julie's blog) and Sonali [...]

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by Jon Newman on January 23, 2009  •  Permalink
Posted in Julie Bonn Heath, Public relations, Shonali Burke, Social Marketing, Twitter

Posted by Jon Newman on January 23, 2009

http://hodgesblog.com/2009/01/23/how-i-explained-social-marketing-to-myself-so-i-can-explain-it-to-others/

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